Getting Started with SMS Insights

Introducing elfoA2P SMS Insights

Unlock the power of data with elfoA2P Insights, providing comprehensive usage analytics for SMS. Take control of your data, stay informed, and enhance your engagement through a user-friendly dashboard. In this guide, we’ll delve into the key features, capabilities, and the process of creating and viewing custom reports.

At elfoA2P, streamline your SMS campaign management experience with our robust SMS analytics dashboard. This feature-rich dashboard provides you with the tools to effortlessly oversee and enhance your SMS campaigns.

SMS Campaign Overview

elfoA2P Campaign Overview: A Comprehensive Guide

At elfoA2P, campaign management becomes seamless with our powerful Campaign

Overview dashboard. This feature-packed dashboard empowers you to monitor and optimize your SMS campaigns effortlessly. In this guide, we’ll explore the key features, actions, and insights provided by the Campaign Overview, offering you complete control and valuable insights into your SMS campaigns. Explore the possibilities and elevate your SMS marketing experience today!

You can access this module by selecting campaign overview under SMS insights from the side navigation menu.

Explore elfoA2P Campaign Overview Features:

SMS Campaign Fields

The following is a description of what each column represents:

Field	Description
Status	Indicates the real-time status updates of the SMS campaign. Whether it’s in Draft, Scheduled, In Progress, Completed, Failed, or Incomplete, the Campaign Status provides a quick overview.
Campaign Name	Identify your campaigns easily with the Campaign Name, reflecting the title entered during the campaign creation in the SMS campaign builder.
Campaign ID	Each campaign is assigned a unique Campaign ID, making it easy to reference and manage in the elfoA2P account.
Type	Distinguish between various campaign types, such as SMS campaigns or quick SMS blasts, for streamlined campaigns organization.
Contact List/Contacts	Indicates the Contact list which has been uploaded at the elfoA2P portal
Contact Segment	Indicates the Segment (a set of Contacts) which has been selected for a particular SMS campaign.
Created Time	Track the time of campaign creation, helping you maintain a chronological view of your campaigns.
Scheduled Time	For scheduled SMS campaigns, the Scheduled Time feature displays the designated time for campaign deployment.
Total SMS Sent	Get insights into the actual total number of SMS messages sent for a particular campaign, aiding in performance evaluation.
Actions	Indicates the icon to open the Action menu
Export to Excel	Effortlessly export the selected campaign’s details to an Excel file, including all the fields listed in the Campaign Overview.
Duration	Choose the campaign duration with a convenient drop-down menu, allowing you to filter campaigns for the 1 Month, 3 Months, 6 Months and 12 Months.

Campaign Status:

SMS campaign statuses can be found on the left side. Clicking on each status will display broadcasts according to their status.

SMS campaigns may have different statuses based on their position in the process. The possible statuses for a broadcast are:

Status	Description
Draft	By default, a campaign is created in draft status and remains in draft until it is Scheduled, In-progress or sent.
Scheduled	This refers to a campaign that has been scheduled to be sent at a future date. If the broadcast is canceled, it reverts back to Draft status.
In Progress	Ongoing campaign messages are being sent.
Completed	The campaign will be marked as completed if all messages have been sent. All broadcast messages have been attempted to be sent. It is possible some messages were not delivered due to limitations on the Channel side.
In-Complete	The campaign will be marked as incomplete if the user force stops the campaign. Some SMS have been attempted to be sent. It is possible some messages were not delivered after the user stops the In-progress campaign.
Failed	The campaign attempt has failed.

SMS Campaign Details Drawer:

Clicking on an SMS campaign will open the Broadcast Details Drawer. This will display all relevant information about the broadcast created.

If a SMS campaign fails, the reason for the failure will be displayed in red text at the top of the Broadcast Details Drawer. Possible reasons include blacklist words, brand names, or incorrect phone number formats. Review and address these issues to proceed.

Field	Description
Delivery Time	Date and time of the SMS campaign that has been sent.
Scheduled Time	Date and time of the SMS campaign that has been scheduled to be sent.
Contact Segment	Target contact segment (a set of Contacts) selected to receive the Broadcast
Total SMS Count	The number of SMS sent to contact segment
Total Messages Sent	This usually refers to the total number of complete messages sent, regardless of how many individual SMS segments they were split into.

Analytics

Field	Description
Delivered	The “Delivered” status indicates that the SMS message has successfully reached the recipient’s mobile device.
Sent	The “Sent” status indicates that the SMS message has been dispatched from the elfoA2P’s platform to the mobile carrier/Vendor platform for delivery.
Enqueued	The “Enqueued” status indicates that the SMS message is in a queue, waiting to be sent.
Failed	The “Failed” status indicates that the SMS message delivery was unsuccessful.

Field	Description
Per SMS Cost	The “Per SMS Cost” refers to the cost incurred for sending a single SMS message (less than 160 character for GSM encoding and less than 70 characters for Unicode encoding) in the SMS campaign in the SMS campaign.
Total Cost	The “Total Cost” represents the overall cost incurred for the entire SMS campaign.
Message Preview	Shows the message content.

SMS Campaign Actions:

Action	Description
Edit	Modify saved draft campaigns or edit scheduled campaigns directly from the Campaign Overview.
Duplicate	Create a copy of the campaign, saving it as a new draft for further editing/modification in the SMS campaign builder.
Delete	Remove draft or scheduled campaigns from the Campaign Overview.
View	Access a detailed campaign summary with real-time insights, including delivery time, Contact Segment, Total SMS Sent, Total Messages, analytics (Delivered, Sent, Enqueued, Failed), and cost details.
Resume	Resume an incomplete SMS campaign from the point where it was stopped.
Stop	Halt an ongoing campaign to cease SMS delivery.

Create Campaign: 

On the A2P SMS platform’s Campaign Overview page, there’s a button “+ Create Campaign” that takes you directly to the Campaign Builder page. Here, you can easily start creating a new SMS campaign, defining your target audience, message content, and scheduling details. This feature enhances efficiency and user experience in managing SMS campaigns.

Pagination:

Efficiently manage your campaigns with the pagination drop-down, allowing you to select the number of campaigns displayed per page.

SMS Analytics

elfoA2P SMS Analytics: A Comprehensive Guide

This module provides more detailed insights into your SMS campaign’s performance on the platform and helps businesses to make informed decisions based on information gathered through the platform. Discover the potential and enhance your SMS marketing journey with us today!

Data shown in the reports are according to the Time zone selected by user in the account settings. So, before you analyze the report, please ensure that you have set your preferred time zone.

You can access this module by selecting SMS Analytics under SMS insights from the side navigation menu.

Explore elfoA2P SMS Analytics Features:

Let’s explore the key features of the SMS Campaign Analytics dashboard:

Select Campaign Filter: 

Effortlessly navigate through your various campaigns with the Select Campaign tab. This drop-down menu allows you to choose a specific campaign, providing detailed insights tailored to the selected SMS marketing initiative. Whether you’re tracking the success of a promotional campaign or monitoring a transactional series, this feature ensures you have the right data at your fingertips.

Select Country:

Tailor your analysis to specific regions by utilizing the Select Country drop-down menu. Understand how your SMS campaigns resonate with audiences in different countries. This granular view empowers you to optimize content, timing, and targeting for diverse geographical locations, maximizing the impact of your campaigns.

Select Date:

Flexibility is key, and the Select Date Range Filter offers just that. Customize your analysis by choosing a specific date range. Whether you’re evaluating the performance of a recent campaign or assessing long-term trends, this feature allows you to align insights with your unique reporting needs.

Reset Button:

Sometimes, a fresh start is all you need. The Reset Button instantly returns the dashboard to its default settings, streamlining your user experience. Start anew with a clean slate, ready to explore different campaigns, countries, and date ranges.

Download Button

Turn insights into action with the Download Button. Generate comprehensive reports for the selected campaign, country, and date range with a simple click. Export valuable data to share with your team, incorporate into presentations, or archive for future reference. The Download Button ensures you have tangible results at your disposal.

Overall Delivery Rate:

Gain a holistic view of your campaign’s success with the overall delivery rate in the pie-chart. This metric provides the number of successfully delivered SMS, undelivered SMS, failed SMS compared to the total number of SMS sent, offering a quick snapshot of your campaign’s effectiveness.

SMS Status per Country:

Dive deeper into campaign performance by exploring SMS status breakdowns per country. Understand how many messages were sent, delivered, undelivered, or failed in each specific region. This granular data allows for targeted improvements in your campaign strategy.

Sent: Total number of SMS sent.
Delivered: Number of SMS successfully delivered.
Undelivered: SMS that couldn’t be delivered.
Failed: SMS delivery attempts that ended in failure. Unable to deliver; possible reasons include incorrect or non-existent mobile numbers.
Total Cost: The overall cost incurred for the campaign.
Total Transactions: Complete overview of all transactions related to the campaign.